Wednesday, September 27, 2023

Caught in a Marketing Trap

They got me. I'm the sucker.

Ralph Waldo Emerson once said, “Build a better mousetrap, and the world will beat a path to your door." I am a fan of his, because I went to Ralph Waldo Emerson Junior High School in the ‘80s, where I also learned he coined the phrases, "Gag me with a spoon,” “Take a chill pill,” “Bros before hoes," and “Party hearty with Bacardi.” If you don’t believe me, you can check my yearbooks.

Anyway, back to me being a sucker. There I was one day, about three weeks ago, mindlessly spiraling down the Facebook rabbit hole when I saw it. A better mousetrap.

Literally. It was an ad for an actual mousetrap.

The design was brilliant. Just a simple plastic lid that you pop onto the top of a five-gallon bucket. The lid came with a little plastic ramp the mice would happily climb to get to the delicious peanut butter I would spread liberally on the underside of the little raised roof in the middle of the lid. They would scamper toward the free meal only to find… what’s this? I foolishly walked out onto an ingenious trap door that was cleverly hidden under the little raised roof, and now I find myself in the bottom of this five-gallon bucket, unable to get out. Woe is me!

The real-life footage in the ad was amazing. A black and white time-lapse video from inside a barn showing mouse after hungry mouse falling victim to the trap door prank. I saw so many mice fall into the bucket in the short video that I was amazed they hadn’t figured out how to make a mouse cheerleader pyramid to get back out.

It was incredible! And so simple.

I immediately beat an internet path to their virtual door and bought one from the random Chinese website linked in the ad. It was a little over $20, and I waited patiently for it for about an hour before I went to Amazon and found the same ones from a different Chinese mousetrap conglomerate that were two for $20 and would arrive tomorrow.

I bought those, too. I mean, I have three buckets, and if one amazing new mousetrap is good, three will be phenomenal.

Well… three weeks, $40, and two operational, peanut butter-baited mousetraps later, I have captured exactly zero rodents of any kind. I have one in the garage and one in the backyard by the shed, and I can honestly tell you, they work as well indoors as they do outdoors.

Someone (not P.T. Barnum) once said, “There’s a sucker born every minute.” I have proven that to be true recently.

And speaking of that old phrase, I just happen to be having a special right now on the most amazing new trap door-style mousetraps. Check out the video! They’re ingenious! Hurry though, because they’re moving fast. I only have three left in stock.

They’re only $40 each!

See you soon,



Copyright © 2023 Marc Schmatjen


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