Wednesday, November 8, 2023

Plug-In Cat Juice

My wife and I saw an ad on TV the other night and we both had the same reaction – Why the hell are we seeing commercials? I thought we were done with all that!

Then we remembered that we’re too cheap to pay for the no-ads version of some of our streaming apps, so we just sat and endured it. They make it so you can’t fast-forward them, and if you try to skip over the ads, they just play anyway, so you’re kind of stuck. At least you can still mute them.

It’s an interesting place advertisers find themselves in with streaming services, now that anyone can just pay more to never see their ads. They don’t get any of that extra money, so you’d think they would be at a place in the history of their business where they would be going all out. Knocking it out of the park. Creating ads so interesting, exciting, hilarious, or shocking that I would not be able to take my eyes off them, and there would be no thought of hitting the mute button.

Not the case. In fact, they’ve gone the other way. I guess they’re putting all their ad dollars into TikTok now, because the TV ads on streaming services are starting to look like they were shot on someone’s phone with a budget of six dollars and a happy meal.

There’s one ad we get for an appliance store, and I swear it has to be meant as a gag. The “actors” appear as if they were chosen by simply going to a Walmart blindfolded with your arms outstretched, and using the first two people who voluntarily hugged you. The husband in the kitchen appliance-needing couple has so much neck hair protruding from the back of his shirt collar that I originally thought it was a crappy remake of Teen Wolf. Middle-Aged Wolf Den Remodel. Sadly, no.

And occasionally we get ads that are in Spanish. The whole ad. In a foreign language. You guys obviously know the show we’re watching is in English. I don’t even have Spanish subtitles turned on. I don’t get it. Why on Earth would you advertise to me in a way where I can’t understand what you’re saying? That’s just plain dumb. Save your money and put those on Telemundo, amigo.

With all the crap out there, there was one ad recently that caught my attention and made me come off mute. The lady took what appeared to be one of those Glade PlugIns air fresheners things and (appropriately) plugged it in to her wall outlet. Then the imaginary cartoon fresh smell waves wafted over into her cat’s nostrils, and it became clear that this was some contraption meant for her cat, and not to mask the fact that she feeds her cat nasty three-day-old fish.

I unmuted in time to hear that this was an ad for a “feline calming diffuser.” I’m sorry, a what now? Upon further internet investigation, it turns out there are Glade-like plug in things that pump out cat pheromones into your home. I don’t think I have ever wanted anything wafting through my home less than cat pheromones.

The cat calming juice apparently “mimics cat’s natural facial pheromones they mark their territory with, when they feel safe, secure, and in control of their environment, which may help your pet feel calmer in common stressful situations.”


What could a house cat possibly have to be stressed about? They are the laziest animals on planet Earth. They do nothing. Cats are naturally good at one thing – hunting and killing rodents – but house cat owners seem to hate it when they do that. We’ve absolved them of all responsibilities. Suburban cats are like spoiled rich kids. Spoiled rich kids aren’t stressed about anything. Why would your cat be?

The 110-volt pheromone pump is said to reduce scratching of furniture and urine spraying.


Do you know what else reduces furniture destruction and flying urine, and doesn’t involve pumping cat juice into the air in your home? Not having a cat, that’s what.

I’m just sayin’.

Now, what I really need to know is if they have some sort of diffuser to calm a Labrador retriever when the garbage truck comes on Wednesdays? That would be useful. Dogs really object when the huge smelly truck comes to steal their hard-earned garbage.

On second thought, probably not a great idea. To calm down a 70-pound Lab in that situation, the diffuser would basically need to be a fog machine of chloroform.

That seems problematic.

See you soon,



Copyright © 2023 Marc Schmatjen


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