An Open Letter to Apple and Samsung

Dear Apple and Samsung,

You suck.

Mostly you, Apple, but Samsung, you have some work to do, too.

Let’s start with you, Apple. iMessage is stupid. What a fun and exciting messaging app that can only be used between two people who have iPhones, iPads, iWatches, and do you have something called iGlasses yet, because if not, your marketing team sucks, too.

You developed a way for people in your iCult to talk to each other and create named groups and heart each other’s cute posts and have all sorts of iCult fun. It’s actually pretty cool, but the problem is, you also try to use that same system as your texting feature. Believe it or not, over half of the people your iCult will need to text won’t have iDevices. We have Samsungs and seven of us have Google phones.

Up until Google got involved and brought the awesome, everyone except you, Apple, ran texts on SMS and MMS. Just so you know, since I’m not sure you do, SMS is single texts, MMS is pictures and group texts.

Here’s the main reason you suck: You have a built-in blocker for Samsung texts, and you don’t tell your users that they are missing things. You know damn well that a message arrived that you didn’t show them. You also know that you sent a message that didn’t get delivered, but you don’t tell them that either.

Instead, you leave it up to me, the Samsung user, to figure out that they aren’t getting my messages or I’m not getting theirs, then train them on how to go six layers deep into your menu options and turn on the little button that says “Send/Receive non iMessage communications as SMS/MMS.”

I mean, holy crap! The fact that that is not just automatically on all the time is proof that you are running a cult and want your members to think that everyone else’s phones suck except for yours. When in fact, it’s the exact opposite. As long as you let them out of the phone, we see your messages just fine without needing to change a single setting. If you think cult is too strong a word, look into how cults work to get their members to view everyone else who’s not in the cult…

Then along comes Google and gives us RCS. It’s a direct replacement for SMS/MMS as well as iMessage, and it has all the fun, cool features of iMessage. RCS stands for Really Can’tBelieve SamsungHasn’tJustDoneThisYet. Or Rich Communication Services. One of the two – I always forget which.

We have the ability to run this on our Samsungs, but we still have to use Google Messaging instead of the standard Samsung messaging app. C’mon, Samsung – just make the switch. Ditch the SMS/MMS and get with the times. RCS is just better.

And RCS solves the problem of getting separate texts about iPhone users in the group chat. No longer will you see, “Steve reacted to a photo,” or “Bob liked ‘Let’s meet at 5pm at th…’”

How hard was that to fix, Samsung? Everyone else has been able to heart someone’s text for a long time now, but Google had to show up in the phone game to get it done for you? That’s weak.

And speaking of weak, back to you Apple. You know damn well that RCS is the way to go, but you’re still not playing nice. If an iPhone user likes my text, I can see it now, but if I like theirs, still nada. You have been on a one-way street your whole life. Get with the program.

I mean, I know you’re worried that if the iCult is allowed to see what’s really out there, they might come to the startling conclusion that they’ve been overpaying for underperforming devices, but don’t you think it’s time to man up and face the iTunes?

I guess if you won’t do it on your own, the EU might be forcing your hand. I heard you pissed off all of Europe enough that they may be requiring you to be completely RCS compatible in the very near future.

Wouldn’t that be something? Sad that an overbearing government entity had to intervene, but at least they might get you to see the light and understand that locking yourself in your own room is not a great long-term business strategy.

I’d be happy to text you more about it, but it might not go through...   

See you soon,

-Smidge

 

Copyright © 2024 Marc Schmatjen

 

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