Dear Lifetouch School Portraits,
Last year at this time I sat down and selflessly took time
out of my busy schedule of snacking to write you a sixth open letter. I have given
you nothing but invaluable advice over the years, attempting to help you
improve not only your business operations, but also your business model, never
asking anything in return for all my time and effort.
That changes as of today. One of two things is happening.
You are either not reading my letters, or you simply don’t care. Given the
current situation, I have to assume it’s the latter. You see, in letter number
six I gave you the friendly heads-up that you’d ‘accidentally’ scheduled
picture retake day during our school’s spirit week, specifically on pajama day.
I’ve got to hand it to you. Last year when you scheduled
picture retake day on pajama day, I gave you the benefit of the doubt. But you
did the exact same thing again this
year. Retakes are today for a school full of kids wearing fuzzy SpongeBob
SquarePants jammies.
Who’s in charge of scheduling this? I’m starting to think it’s
the same photographer who didn’t care during the original picture day that Son
Number Three had a clown-sized milk mustache and an entire cheese puff stuck to
his face. I mean, logically I just have to assume he or she didn’t care, since
being legally blind probably prevents employment as a photographer. Or maybe not
with you guys.
Honestly, if it was solely up to me, I would have been done
with school pictures a long time ago. But my wife, bless her heart, was
clinging to the hope that school pictures still meant something special to you.
Her answer to me this morning when I asked if she wanted retakes: “Why bother?
What if they’re worse?”
You’ve lost my wife, so now your relationship with me has officially
changed.
We used to pay you for the fall pictures, but I see that
coming to a close. We have a nice camera, and we have something you apparently
don’t – napkins. From now on, Costco Film Developing will be our official fall school
picture photographer. I’ll save money, and I won’t have to look at food on my
sons’ faces. Not in the pictures, anyway. I will obviously continue to see food
on their faces during the day, since none of them have yet to master civilized
eating. Son Number Three constantly looks like he used a grenade to get the food
into his mouth instead of a fork.
As for spring pictures, that’s where our relationship is
taking its biggest turn. I used to simply ignore the notices since I didn’t
want or need more pictures ten days after you took the last set. Many of my
helpful letters to you over the years have highlighted how you could save
enormous amounts of money by not inexplicably printing and shipping reams and
reams of spring pictures to me that I didn’t want in the first place. The
indication that I didn’t want them still being the very easy to understand fact
that I didn’t order them.
I know you guys are having a hard time with that concept, so
let me try to put it in another context for you. Let’s use fast food as an
example. Next time you drive past a McDonald’s, take a minute to notice that no
one runs out of the building, chases your car down the street, throws
hamburgers into your window, then sends you letters asking you to pay for the
delicious burgers or kindly return them to the store.
McDonald’s has the business model where they wait for people
to actually order the hamburgers before they make them and hand them over. Crazy,
I know, but that’s how they do it.
Since we’re on letter number nine here, I feel like I should
go a little further with the explanation. The spring pictures you print and
send me that I didn’t order are the hamburgers getting thrown through the moving
car’s window three blocks away from the restaurant. Get it?
I used to not care about when spring picture day was. And as
humorous as I thought it was that you still took their pictures anyway, despite
the distinct lack of any order forms, and then sent them to me hoping I would
give you money, I still didn’t care.
Now I care. Now I am going to pay attention to when spring picture
day. Now I’m going to get my kids dressed up on that morning and have them
ready for pictures.
Spring picture day is our family’s new Halloween. I’m going
to test you and see when you will finally stop sending me pictures. Will you
still take pictures of my kids if I draw mustaches and surprised eyebrows on
all of them with baseball eye black? Will you send me reams and reams of pictures
I’m not going to pay for of my sons with Sharpie marker beard stubble and eye
patches?
We’re going to find out.
Thank you Lifetouch! I’m really looking forward to our new
relationship moving forward. If you don’t care, then I don’t either.
Good luck with your pajama pictures today.
All my best,
-Smidge
Copyright © 2016 Marc Schmatjen