Showing posts with label radio ads. Show all posts
Showing posts with label radio ads. Show all posts

Wednesday, September 14, 2022

A Brief History of Communications

Many, many years ago, people used to scribble messages and stories on the walls of their caves. That was great, but you had to go to their cave to see what they had to say. That was inconvenient and dangerous, because without advanced notice of the visit, they were likely to kill you when you entered their cave, and there was no way to give advanced notice, because you couldn’t send your own cave wall over ahead of time.

People eventually started scribbling notes on rocks and throwing them to other people, but that was also problematic because of the concussions and rotator cuff injuries associated with the longer/larger messages.

Finally, someone got smart and invented paper, followed closely by the invention of the carrier pigeon. But the pigeons were hard to train and only batted about .500 on delivery because none of the streets were named, and also hawks. There was also a poop-on-the-messages issues until someone figured out the messages should ride of the top of the bird instead of underneath, but the poop-on-the-recipient problem remained, so that program was short-lived.

It wasn’t long before Alexander Graham Bell took credit for a lot of work done by an Italian guy and “invented” the telephone, famously uttering the first words ever to travel across phone lines, “Mr. Watson, come here. I want to talk to you about your car’s extended warranty.”

Americans instantly fell in love with the telephone, but within hours of the first network being connected it was rendered completely useless by teenage girls clogging up all the lines.

Then along came World War II and all the teenage girls were sent to work in factories, finally freeing up the phone lines. Radio technology had been progressing side-by-side with the telephone, with Nicola Tesla first demonstrating wireless radio message transfer. He then went on to pioneer the self-driving electric car. The radio was later patented by Gugliemo Marconi who had already made a fortune in cheese-covered pasta.

Radio waves were vital during the war, but there was a problem. The crafty Germans had figured out how to jam our radio signals, rendering our entertainment systems, and possibly more importantly, our torpedo guidance systems, useless. Thankfully, Austrian-born actress Hedy Lamarr had escaped her arms-dealer husband and moved to Hollywood ahead of the war. She went on to star in many, many movies that no one has ever seen, and she was quite famous.

In addition to being smokin’ hot, Hedy was also a genius. During the war, she and a music composer friend took it upon themselves to solve the problem of the Nazis being able to jam our torpedo guidance signals. Those crazy kids invented a radio guidance system that used frequency hopping.

“Frequency hopping?” you ask.

Yes, I don’t know what it is either, but apparently it was later the foundation for the Bluetooth and WiFi technology we know and love. Enjoy your digital device lifestyle? You can thank Hollywood actress Hedy Lamarr. I am not making that up. We had to wait nearly five decades for something to come out of Hollywood that was even remotely as impressive, which, of course, was the movie Die Hard.

A few years prior to Hans Gruber falling out of Nakatomi Plaza, Al Gore invented the internet, and along with it, email. I first heard about “electronic mail” when I was in college in the early ‘90s, and I thought it sounded like the stupidest thing I’d ever heard of. Why wouldn’t you just call them, I thought. That is why I’m not a multi-millionaire.

Anyway, radio shows and my beloved phone calls enjoyed a long run of popularity until 2002, when Blackberry introduced the first phone that had a keyboard on it. Sure, the keys were far too small to actually use, but the idea was born. Finally, we could send emails from our phones! I mean, sure, you could use the Blackberry and the iPhones that followed as phones, but you could type on them!

The invention of the smartphone was the turning point in a communications timeline that has come full circle. We used to enjoy writing letters. Then we ditched that practice in favor of telephone calls until our telephones were able to write letters. The long letters known as emails gave way to texting as we grew more and more averse to actual phone calls.

Now, no one likes telephone calls anymore and everyone just writes short, incoherent texts to each other with atrocious grammar, zero punctuation, made-up words, a never-ending array of emojis, and no capital letters whatsoever.

We’re all the way back to basically texting each other cave painting scribbles.

And that, ladies and gentlemen, is why my wife and my children never answer my calls.

I’ll just leave them a quick voicemail…

See you soon,

-Smidge

 

Copyright © 2022 Marc Schmatjen

 

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Wednesday, November 17, 2021

Please Stop Disclaiming

There is something we need to fix, America. Everything else seems to be running like a Swiss watch out there except this one item. Can we please tell the radio stations they can stop saying, “Message and data rates may apply” when they ask us to text or call into a contest?

I mean, come on! Aren’t we past that by now? Are there actually cell phone users out there that don’t understand how their message and data plans work? And maybe more to the point, who is still out there worrying about their plan’s limits? I guess data is one thing, but do cell companies even have limited text plans anymore?

And why do the radio stations even feel the need to add that disclaimer? What are they afraid of? Someone suing them for not knowing, let alone explaining to them, how their own cell plan works? Who in the hell is going to win that court case?

Plaintiff: “Your honor, this radio station owes me $57.23, because when I texted into their Workday Payday contest it put me over the limit on both my messages and my data.”

Judge: “You are a moron. Leave my courtroom before I have you arrested for being too stupid to be left on your own.”

And why did the radio station lawyers pick that one obvious thing to point out over every other obvious radio station disclaimer they could have?

Caution, you probably won’t love 100% of these songs.

Caution, listening to our ads might give you the impression that you have a rare disease that no one has ever heard of. Talk to your doctor about endocrine pancreatic insufficiency today.

Caution, playing air drums in your car at a red light may permanently ruin your chances with that good looking stranger to your left.

Caution, listening to this station at an extremely loud volume can make your wife annoyed at you later in life when you can’t hear anything she says from the other room.

Seriously, guys, please! Message and data rates haven’t applied in a long time. Let it go.

Now, can we move to the all-Christmas format already? It’s almost Thanksgiving.

Caution, this station will make your wife bug you about putting up the Christmas lights.

See you soon,

-Smidge

 

Copyright © 2021 Marc Schmatjen

 

Your new favorite T-shirt is at SmidgeTees

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Your new favorite humor columnist is on Facebook Just a Smidge

Wednesday, January 16, 2019

Say What?

There have been a lot of times in advertising and communications when I thought it might have been better to have a professional in charge. Or maybe even a third-grader.

These are a few of those times:

I heard a radio ad looking for volunteers for a weight loss study to test a “revolutionary new pill.” They said, To participate in this study, you must lose at least ten pounds.
Hmm… Not going to be much of a "study," I guess.

Lipitor commercial: Claims about Lipitor are backed up by over 450 ongoing or completed studies.
Umm… How can you back up a claim with an ongoing study?

I was exiting a Chevron bathroom with the door offering the new "touch-free handle." The picture showed someone putting their arm through it and opening it with their shirt sleeve.
That’s great news for all you germaphobes out there, but I have a question. Can we really still call this giant thing a “handle?”

Saw a sign on freeway runaway truck ramp – the ramp designed to stop an out-of-control big rig. The sign said, "No stopping anytime."
Uh, doesn't that sort of miss the point of the ramp?

I was in the McDonald’s drive thru ordering an Egg McMuffin and the lady on the speaker said, “That's with Canadian bacon, right?” My first thought was, do you guys not know how to make it?

I saw an official US Army bumper sticker in Spanish. It said, Yo soy el army.
Umm... Que? One of my main hopes for the army of my country is that everyone who has a gun understands what the guy in charge is saying.

I saw a license plate bracket that said “VFW Life Member.”
Isn't that kinda automatic?

Heard an ad for a pharmacy that apparently specialized in pet medicine. Does your pet run and hide when it's time to take their medication? We can turn your pet’s medication into a cream that you can rub on their ears.
If I'm giving them their meds by rubbing it on their ears, doesn’t that mean I’m taking their medication, too? That can't be a good idea, can it?

I heard a radio ad for some place called JustGuns.com, advertising high-end shotguns. Whether it’s waterfowl, upland game, clay pigeons, turkey defense, or tactical…
The words “turkey” and “defense” were said far too close together, so it sounded like the JustGuns.com clientele were constantly needing to defend themselves against attacking turkeys. I am assuming that is not the case, but I can’t be sure where these people live.

On a Folsom Lake Dodge-Chrysler-Jeep ad, in the monster truck radio voice – Giant Inventory! If we don’t have it, it’s not in stock!
Uh… yes. That is exactly what that means.

Heard on a radio ad for RingCentral.com, which billed themselves as an offsite phone system service for small businesses to have professional voicemail, etc.
Set it up online at ringcentral.com, or call 1-800-ring-one. If our agents are busy, please call again later.
What??

Mac’s Plumbing radio ad - This month’s special… We’ll unclog any drain for $99 or it’s free.
Question 1 - Why would I pay if you can’t unclog it in the first place?
Question 2- Isn’t it normally “the same day or it’s free” or something like that? I don’t understand “$99 or it’s free.” Can I bargain with you? How about, $1 or it’s free? That way we wouldn’t have so much to figure out.

Radio spot for The Mutual Fund Store - Do you change your own oil? Cut your own hair? Do your own teeth cleaning? Of course not. Why would you do your own mutual fund planning…
I don’t think I’m their target audience, because I answered “yes” to all three.

Seen on the wall at our local electrical utility: Accident Prevention Awards.
How are these distributed? I mean, how do you really know that you prevented an accident?

Ad for Mercy Orthopedics  - If you are experiencing joint pain or limited mobility…
I have been experiencing limited mobility my whole life, but I don’t think it has to do with bad joints. I’m just slow.

Saw “INKNPPR” on a personalized license plate, with a license plate bracket that said, “It says, Ink and Paper.”
If you have to explain your personalized license plate with the bracket, I think you did it wrong.

On the local talk radio show, the news guy was teasing an upcoming story. “Prepare to be shocked.”
Can you even do that?

Driving down in the rural California central valley I heard an AM station weatherman refer to himself as “KMJ 580 meteorolist”
I wasn’t sure I heard him correctly the first time, but over the next few hours I heard the meteorologist mispronounce his own profession at least four or five times.

This last one is different, and probably falls under the category of “unintentional marketing,” and I swear every word is true. We were early to Son Number One’s teeth cleaning visit and hadn’t gone into the office yet. Sitting in the car, facing the dental office, we watched one of the hygienists arrive for work. She got out of her car and walked right in the front door carrying an 18-volt DeWalt power drill with a twelve-inch-long drill bit.

Took me fifteen minutes to catch up to my son.

See you soon,

-Smidge


Copyright © 2019 Marc Schmatjen


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